now benefit from a further option to adapt their aStores to suit varying design
Generator now enables you to modify the CSS-files (Cascading Style Sheets) that the
Amazon.co.uk aStore uses making it easier to adapt the appearance of your aStore
to even more specific design requirements of your website.
page elements, such as the home page and product details page, can also be
changed by modifying the CSS for each individual page.
modify the CSS for your aStore from the following page: Edit CSS. Or you can simply select the “Edit CSS” option when choosing the “Colour and design” of your aStore (Step 2 when creating an aStore )
After selecting the “Edit CSS”
option you will be able to modify the CSS for the following pages (elements)
for your chosen aStore.
Since the beginning of last
week our Associates have had access to the following new functions for the Amazon.co.uk aStore
Create your own “About this aStore/Credits” page.
aStore banner: This banner widget allows you to map products from your aStore directly to a banner that is linked to your aStore.
About this aStore/Credits:
To add your own “About this aStore/Credits” to your website simply enable the
new “Aboutthis aStore/Credits” page option.
This option is located at the bottom of the aStore Generator page where you can
also define the categories shown on your aStore (Step 1 to creating a new aStore).
If you enable this option a
link to your new “About this aStore” page will be displayed in the footer and
page navigation bars of your aStore.
Once the option is enabled
you can enter text in the aStore Generator that will then be displayed on the
“About this aStore/Credits” page.
aStore banner/Banner widget:
The aStore banner (aStore widget) is aimed at Associates who have not
incorporated their aStore into their existing website (Stand-a-Lone aStores,
i.e. aStores that can only be accessed via the URL www.astore.amazon.de/your-assoc-id-21).
With the aStore widget
Associates who have not incorporated their aStore can now promote their aStore
at various locations on their website.
Selected products from
their aStore homepage are displayed in the aStore banner (aStore widget). You
can adapt the appearance of the aStore banner/aStore widget to your website as
normal usingSelf-Optimising Links. The sizes available are the same as the banner sizes on Self-Optimising Links.
We still recommend
that you incorporate the aStore into your website. Experience has shown that
aStores that are integrated into an existing website achieve the best results.
Examples of well-integrated aStores can be found amongst the winners of the aStore
Do you operate websites in other countries apart from the United Kingdom? Or do some of your users live outside the English-speaking world? Then utilise the benefits of the Amazon Associates Programme for your geo-targets. With the Amazon Associates Programme you can earn money worldwide and offer your users attractive website content. Simply register now for the country-specific Associates Programme of your choice:
You can incorporate the various Associates Programmes into a single website. Here are two examples of how Amazon Associates have integrated their country-specific Amazon Associates Programmes into their websites using the Amazon aStores as an example.
We recently changed the way clicks are being tagged and reported for aStore. This explains the recent drop in clicks Associates using aStores have observed in the Associates Central reports.
Until recently every visit to and click within an aStore was reported as a click in Associates Central. So, if a user visited the first page of your aStore, then visited a product detail page, placed the item into the cart, and proceeded to checkout on Amazon.co.uk your aStore reports would show four total clicks for one order.
All other Associates links are tracked as clicks and tagged only if a user comes via your referrals to the Amazon website. In order to maintain consistency across the different Associates tools we have updated the aStore tracking to follow the same approach.
So, an aStore "click" will now be reported whenever one of your site visitors is referred to Amazon through either adding something to the aStore cart and proceeding to checkout or by visiting Amazon.co.uk via one of the links embedded in the store (such as the "new and used" link, the search link, etc.).
Therefore you can expect a drop in the number of clicks showing up in your reports, but you should also see an increase in the conversion percentage.
We realize this creates a gap in tracking the traffic to and within your aStores, and our aStore team is actively exploring ways to enhance the reporting functionality. We'll keep you posted as things change.
Thank you to all those who entered our aStore competition which ran from 1 October 2006 to 31 December 2006! We received hundreds of entries and choosing the winners wasn't an easy task. We chose the three aStores based on their design, the integration of aStore functionality and creativity. They are successful examples of how simply an aStore can be incorporated into the look and feel of an Associate’s website.
With tracking IDs you can analyse the performance of various websites, link placements or advertising strategies and at the same time accumulate referral fees under a single Associate ID. Any tracking ID created in your Associate account will be assigned to your Associate ID.
An Amazon.co.uk Associate with the Associate ID “your-assoc-id-21” can analyse two different aStores by creating additional tracking IDs using “your-assoc-id1-21” and “your-assoc-id2-21” and can analyse the performance of individual title links that contain this tracking ID using “your-assoc-id3-21”. All tracking IDs generate referral fees for the Associate account “your-assoc-id-21”.
As an Amazon.co.uk Associate you can display the clicks, orders or referral fees for all tracking IDs together in the Associate Central reports or filter the reports according to individual tracking IDs. The tracking ID summary report is particularly useful as it displays the results for all tracking IDs in the form of a summary.
It couldn’t be simpler to create new tracking IDs:
Our aStore competition which ran from 1 October 2006 to 31 December 2006 exceeded all of our expectations. We received hundreds of entries with fantastic, attractive and well-integrated aStores. Thank you to all those who entered! Choosing a winner wasn't an easy task.
But we have now decided on the winner of the special award for “Best Christmas aStore”.
500 pounds go to***a6ctc.co.uk*** Congratulations!
The winning aStore is well-integrated into the Associate’s existing website. The website has an attractive and original design and navigation is simple and easy to understand. In our opinion, this site is a highly successful example of how simply an aStore can be incorporated into the look and feel of an Associate’s website.
Don’t forget to subscribe to our RSS feed. The winners of our general aStore competition will be published here shortly.
Have you already set up one or more aStores and want to improve their performance?A few of our aStore partners had a great idea that we just had to share.Why not display the “powered by Amazon.co.uk” logo in a prominent position within your aStore to increase the confidence that visitors to your website have in your shopping service.
Here is an example of how this could look:
As a result your potential customers can be sure that you fulfil important buying criteria - secure payment, attractive prices and fast delivery.It is not without reason that Amazon.co.uk is one of the top online retailers in the United Kingdom.
It is just that easy:
1) Upload an image (logo + powered by Amazon.co.uk) onto your own server.
2) When creating your aStore, specify the URL of your image in the “Configure Store Header” field under the “Color and Design” menu.
Our Amazon aStore competition is off to a great start as many Associates have already submitted their aStores to us for consideration. If you have not yet contacted us, it is not too late.You have until the 31st of December 2006 to submit your store and to be eligible to win up to £1000 GBP in prize money! Read here for details on how to participate in the Amazon.co.uk aStore competition.
Some current contenders have already created Christmas-themed aStores: