Amazon.co.uk Associates Blog

Product Previews: A Portal into Amazon.co.uk

Have you ever wondered how to give visitors to your site more information about the Amazon products you merchandise - without taking up more space? Or how to keep visitors on your site until they're ready to buy? If so, Product Previews, an exciting new feature now available to all Amazon Associates, is the product for you! Our test results show that visitors who see Product Previews have higher click-through and conversion rates -- helping you earn more fees.

What are Product Previews?
Product Previews are a portal into Amazon.co.uk - directly on your Web site. When users hover over a preview-enhanced link, a small window appears containing valuable content and information about the product you're advertising, including an image, new and used price, average customer review and availability. It also gives your visitors the ability to add the item directly to their Amazon.co.uk shopping cart.

To see a Product Preview in action, hover over the links below.

Harry Potter and the Deathly Hallows (Book 7) will be released on July 21, 2007. Pre-order now!

How to add Product Previews to your Web page:

To add Product Previews to your Basic Display text or image links today, go to Associates Central >> Build Links >> Product Links >> Product Previews where you can find the script for activating your Product previews.

If you use Product Previews in an interesting way on your site, let us know by posting a comment on this post. We would love to get your feedback!

Optimise your aStore layout with CSS

Associates now benefit from a further option to adapt their aStores to suit varying design requirements.

The aStore Generator now enables you to modify the CSS-files (Cascading Style Sheets) that the Amazon.co.uk aStore uses making it easier to adapt the appearance of your aStore to even more specific design requirements of your website.

Different page elements, such as the home page and product details page, can also be changed by modifying the CSS for each individual page.

You can modify the CSS for your aStore from the following page: Edit CSS. Or you can simply select the “Edit CSS” option when choosing the “Colour and design” of your aStore (Step 2 when creating an aStore )

After selecting the “Edit CSS” option you will be able to modify the CSS for the following pages (elements) for your chosen aStore.

• Global
• Category Page
• Detail Page
• Listmania!
• Search Results
• Shopping Cart

Jewellery & Watches: New store at Amazon.co.uk

We´re excited to announce that Amazon.co.uk launched its Jewellery & Watches store. You and your customers are now able to choose from thousands of items of jewellery and watches including top brands like Casio, Rotary, Police and Diesel, as well as new and exciting offerings such as Axcent of Scandinavia, J Springs by Seiko Instruments, Freiderick Stein, Krug Baumen in watches or Breil, John Rocha, D&G Jewels and Hot Diamonds in jewellery.

Associate links

You can promote our new Jewellery & Watches store using the following Associate link:

http://www.amazon.co.uk/b?node=328228011&tag=your-assoc-id-21&linkCode=ur2

Great deals on offer include:

++Up to 60% off selected Guess watches:

http://www.amazon.co.uk/gp/feature.html?ie=UTF8&docId=1000065933&linkCode=ure&tag=your-assoc-id-21

++Up to 60% off selected Accurist watches:

http://www.amazon.co.uk/gp/feature.html?ie=UTF8&docId=1000066073&linkCode=ure&tag=your-assoc-id-21

++ Up to 50% off selected Fossil watches:

http://www.amazon.co.uk/gp/feature.html?ie=UTF8&docId=1000066013&linkCode=ure&tag=your-assoc-id-21

To ensure that you are rewarded for your sales, simply replace the parameter your-assoc-id-21 in the links above with your own personal Amazon.co.uk Associate ID.

aStore additions: About this aStore/aStore banner

Since the beginning of last week our Associates have had access to the following new functions for the Amazon.co.uk aStore

• Create your own “About this aStore/Credits” page.

• aStore banner: This banner widget allows you to map products from your aStore directly to a banner that is linked to your aStore.

About this aStore/Credits:
To add your own “About this aStore/Credits” to your website simply enable the new “About this aStore/Credits” page option. This option is located at the bottom of the aStore Generator page where you can also define the categories shown on your aStore (Step 1 to creating a new aStore).

If you enable this option a link to your new “About this aStore” page will be displayed in the footer and page navigation bars of your aStore.

Once the option is enabled you can enter text in the aStore Generator that will then be displayed on the “About this aStore/Credits” page.

aStore banner/Banner widget:
The aStore banner (aStore widget) is aimed at Associates who have not incorporated their aStore into their existing website (Stand-a-Lone aStores, i.e. aStores that can only be accessed via the URL www.astore.amazon.de/your-assoc-id-21).

With the aStore widget Associates who have not incorporated their aStore can now promote their aStore at various locations on their website.

Selected products from their aStore homepage are displayed in the aStore banner (aStore widget). You can adapt the appearance of the aStore banner/aStore widget to your website as normal using  Self-Optimising Links. The sizes available are the same as the banner sizes on Self-Optimising Links.

We still recommend that you incorporate the aStore into your website. Experience has shown that aStores that are integrated into an existing website achieve the best results. Examples of well-integrated aStores can be found amongst the winners of the aStore Competition 2006.

Channel your inner Rockstar! Amazon.co.uk's Top Festival Gear

It´s that time of the year again. The mud. The music. The tents. The tears when you loose the tents. That's right, Summer festival season's approaching, and this year's a biggie with Glastonbury once again topping the bill. Here´s a rundown of top products from Amazon.co.uk to ease you and your customers into the hedonistic outdoor spirit. Have fun!

• Get prepared

I Was There. The Gigs that Changed the World (Paperback) ~ Mark Paytress

http://www.amazon.co.uk/gp/product/1844035123?ie=UTF8&tag=your-assoc-id-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=1844035123

Jimi Hendrix – Live at  Woodstock [1969]

http://www.amazon.co.uk/gp/product/B000AM6N9U?ie=UTF8&tag=your-assoc-id-21&linkCode=as2&camp=1634&creative=6738&creativeASIN= B000AM6N9U

• Roughing it

Braun Oral B Advanced Power 400 battery toothbrush

http://www.amazon.co.uk/gp/product/B00005Q2WK?ie=UTF8&tag= your-assoc-id-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=B00005Q2WK

Cool Camping ~ Laura James

http://www.amazon.co.uk/gp/product/0007230559?ie=UTF8&tag=your-assoc-id-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=0007230559

• At the festival

Fuji FinePix A500 Digital Camera

http://www.amazon.co.uk/gp/product/B000EBVR7U?ie=UTF8&tag= your-assoc-id-21&linkCode=as2&camp=1634&creative=6738&creativeASIN= B000EBVR7U

Thermos Multi Purpose Stainless Steel Flask 1.8L

http://www.amazon.co.uk/gp/product/B0001MQ8P8?ie=UTF8&tag= your-assoc-id-21&linkCode=as2&camp=1634&creative=6738&creativeASIN= B0001MQ8P

• Relive your festival memories

Canon iP1700 Home Printer with Borderless Photo Printer up to A4

http://www.amazon.co.uk/gp/product/B000IKQ7QS?ie=UTF8&tag= your-assoc-id-21&linkCode=as2&camp=1634&creative=6738&creativeASIN= B000IKQ7QS

Bontempi Classic Wooden Tambourine

http://www.amazon.co.uk/gp/product/B000F8S4DM?ie=UTF8&tag= your-assoc-id-21&linkCode=as2&camp=1634&creative=6738&creativeASIN= B000F8S4DM

Don’t forget: just replace the parameter your-assoc-id-21 in the links above with your own Associate ID and you will earn referral fees each time a customer makes a purchase!

Not yet an Amazon.co.uk Associate? Just click here to join the Amazon.co.uk Associate Programme.

Tutorial: Amazon.co.ukTop Sellers for a BrowseNode / Display charts using WebServices (ECS)

With Amazon WebServices (ECS) you can always access the latest top sellers at Amazon.co.uk and incorporate these directly (incl. the Associate link) into your website without any effort.

Not only can you display top sellers from Amazon.co.uk’s top categories, but also top sellers from sub-categories. You can decide which categories or sub-categories to query for the latest top sellers and which to display on your site.

Two examples:

• Does your website feature video games for the “Nintendo Wii”? Then not only can you present your users with the Top 10 products from the video games category, but you can also specify that the Amazon.co.ukTop 10 only features products from the “Nintendo Wii” sub-category.

or

• A site about comics can now display the latest Top 10 Amazon comics.

Provide your users with high-ranking top sellers from Amazon (e.g. updating charts) and benefit from increased sales via your website. Top 10 charts are constantly updated so you are always guaranteed the latest (product) content.

Download a tutorial on automatically integrating the Top 10 Amazon.co.uk products at category or sub-category level by the clicking the following link:

Download TUTORIAL_ECS_Topseller_20070201_UK.pdf
(File size: approx. 500 KB / Format: PDF)

New: Amazon.co.uk's Sports & Leisure Store

Amazon.co.uk launched its Sports & Leisure Store, providing you and your customers with a massive selection of sports, health and fitness products, all under one virtual roof.

You will be able to choose from thousands of individual lines, including many available via our third party merchants. Products range from camping supplies to golf clubs, football kits to dumb-bells, training gear to tennis racquets.

It's never been easier for fitness fanatics and casual sportspeople alike to get kitted out. With free Super Saver delivery for orders over £15, and Express Delivery enabling shoppers to order products before 6pm and receive them by 1pm the next day, customers can find all the sporting goods they need and have them delivered to their door at the click of a button.

Log on now to enjoy great deals like 40% off selected Prince racquets, 25% off selected York Fitness products and 1/3 off selected bicycles including Muddy Fox and Silver Fox.