Associate Tip: Add Variety to Your Product Links

Many Associates use Enhanced Display Product Links to conveniently display a single product with its image, product name, and up-to-date prices. If you have many repeat visitors to your site and a small amount of space for product promotions, one option to give your visitors more variety is to configure your product links to randomly display one of several products instead of always displaying the same one.

Here's how it works: use the Build Links tools in Associates Central (requires login) to build a product link that features a product you want to display on your site. You can also use the link customisation options to specify preferences like colours. Then modify the resulting HTML to include additional ASINs that may also interest your site visitors. After you paste the modified HTML into your Web site, one of the listed products will be randomly selected for display each time the page loads. To see the product rotation in action, visit this Associates Central Help page (requires login).

Here's a specific example: The HTML below is an Enhanced Display Product link for The Incredibles. (Just substitute your Associates ID for storeid-21).

<iframe src="http://rcm-uk.amazon.co.uk/e/cm?t=storeid-21&o=2&p=8&l=as1&asins=B00075H6CS&fc1=000000&IS2=1&lt1=_blank&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>

To modify this link to randomly select from a list of ASINs, first locate the place in the HTML where the initial ASIN is listed. In this case, it says asins=B00075H6CS . Then, add additional ASINs after the initial ASIN, separated by commas. The code below shows how the link would look after modifying it to randomly display either The Incredibles, Cars, Happy Feet, or A Bug's Life.

<iframe src="http://rcm-uk.amazon.co.uk/e/cm?t=storeid-21&o=2&p=8&l=as1&asins=B00075H6CS,B000ENV5WK,B000K7LQSS,B00006JHZZ&fc1=000000&IS2=1&lt1=_blank&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="width:120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></iframe>

Comments

[Sunny E]

I agree with Andy. It will be great to have a better way to display products.

[Andy]

This is just the thing to put on the home page of my site. I wonder if "random" is the best option for a rotator, is there are better algorithm?